Sainsburys unveils this years magical Christmas advert with famous star guest

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Sainsbury’s is kicking off the countdown to Christmas with its highly-anticipated advert airing for the first time today.

Set in a Sainsbury’s store as customers are busy shopping for their big-day essentials, a curious girl steps up to the in-store tannoy to ask the all-important question: “Hey Sainsbury’s, what does Santa eat for his Christmas dinner?”

Despite initial gasps across the store and from the Big Fella himself, her question sparks a flurry of responses from Sainsbury’s colleagues while they’re working in stores and delivering shopping to customers’ doors, with each of them offering their suggestions of festive dishes, showstoppers and treats.

As the colleagues share their recommendations, items magically appear, deliciously plated on Santa’s Christmas dinner table.

Starting with the Taste the Difference Rocking Around the Charcuter-tree sharing platter, followed by a succulent Taste the Difference Buttermilk Turkey Crown or Taste the Difference No Beef Wellington for the main event, Santa revels in the feast appearing before him.

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Back in the store, pop icon Rick Astley makes a surprise appearance as he shares his own idea about what Santa might like, innocently asking: “How about some cheese?”

Two Sainsbury’s colleagues are not afraid to tell him what they think, with Elysha responding: “C’mon Rick, cheese before pudding, you know the rules,” and Jason sings: “And so do I,” in an all too familiar tune as Rick laughs on.

Focus then shifts to dessert as Santa is offered freshly baked mince pies, however he is disheartened by the suggestion of this Christmas staple yet again.

So, colleague Raj swiftly steps in with the showstopping Taste the Difference Home for Christmas Chocolate Mousse, which seems to tick the box.

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This year’s advert signs off with a birds-eye view of Santa’s Christmas feast and an overlay of Sainsbury’s newly announced brand promise ‘Good Food for All of Us’.

Announced in September, the new brand promise aims to provide access to innovative, affordable, great-tasting food for all customers.

Rick Astley said: “For me, food plays such an important part during the holidays and we’re always looking to bring something exciting to the Christmas dinner table whether that’s a new starter or a surprise showstopping dessert.

“It was a real honour and so much fun to join the Sainsbury’s store team on the shoot – even if they did pull me up on my cheeseboard before dessert suggestion!”

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