After opening the doors to Le Caf\u00e9 Ami eateries throughout China at the end of November, Alexandre Mattiussi\u2018s AMI has officially unwrapped a glittering holiday capsule. Silver hues dominate the eye-catching collection at first glance, though it’s the rather unsuspecting surprise mystery boxes that lead the range.<\/p>\n
All apparel is available in a festive white and silver color scheme, with oversized outerwear, knitwear and other alpaca Ami de Coeur garments complete with the label’s recognizable heart logo, complete with a festive silver thread, leading the offering.<\/p>\n
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A post shared by \ud835\udc00\ud835\udc0c\ud835\udc08 \ud835\udc00\ud835\udc25\ud835\udc1e\ud835\udc31\ud835\udc1a\ud835\udc27\ud835\udc1d\ud835\udc2b\ud835\udc1e \ud835\udc0c\ud835\udc1a\ud835\udc2d\ud835\udc2d\ud835\udc22\ud835\udc2e\ud835\udc2c\ud835\udc2c\ud835\udc22 (@amiparis)<\/p><\/blockquote>\n
Each of the 999 mystery boxes \u2013 a nod to Mattiussi’s favorite number \u2013 contains exclusive benefits, such as access to digital content on amiparis.com, as well as two online private sales coming in March 2024 and September 2024.<\/p>\n
Mystery Boxes also come with a surprise gift. On December 25, each recipient will find out what surprise comes with their box can come in the form of an archival AMI piece, a meet-and-greet with Mattiuissi himself, an in-store shopping spree, or two tickets to the Fall 2024 show in Paris.<\/p>\n
\u201cWe are willing to engage more toward digital natives, an increasingly strategic and loyal audience,\u201d AMI’s chief executive officer Nicolas Santi-Weil told WWD<\/em>.<\/p>\nShop the collection now both in-store and online. Mystery Boxes retail for \u20ac250 Euros \u2013 $271 USD \u2013 and will remain available to purchase through December 24. They can be\u00a0purchased from any country except for China.
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