Since its establishment in 1919, Champion has been a longtime driver of casual, yet functional sportswear. As the brand continues to look to the future, it has revealed its new Eco Future.<\/p>\n
For the new collection, the brand tosses has reimagined its signature reverse weave fabric with CiCLO technology \u2013 a solution that makes synthetic textiles function closer to natural fibers when in the environment. With the new environmentally-conscious collection, Champion is working to reduce microplastic pollution.<\/p>\n
By utilizing the CiCLO technology, Champion’s Eco Future Reverse Weave includes less plastic textiles \u2013 reducing the amount of non-biodegradable substances in the environment. To debut the new fabric, Champions tosses up crewneck and joggers. For an additional eco-friendly touch, the fabric utilizes dyes from naturally derived sources like annatto fruit, pomegranates and terminalia chebula fruits.<\/p>\n
“As we continue to innovate and evolve, Champion is dedicated to creating solutions through products that will ensure a better tomorrow for our planet and the people living on it,” said Vanessa LeFebvre, President of Global Activewear at Champion. “Through our partnership with CICLO\u00ae, we aim to be a catalyst for positive change in the fashion industry, driving conscious choices, responsible actions and continuous improvements, while providing every Champion a canvas to live their true purpose.”<\/p>\n