For c\u00f4te&ciel, minimalism rests at the intersection of functionality and simple style \u2013 which continue to be core values for the brand. In the pursuit of continuously sharing its vision with the world, the Paris-based brand has taken to Tokyo for its new Fall\/Winter 2023 campaign.<\/p>\n
Tokyo is not just a city of wonder, but one of the world’s foremost destinations for styles of all sorts. Therefore, the city was an appropriate place to shoot its latest visuals. Specifically, the campaign voyages through the city’s trendy Daikanyama district. Revealed in the campaign is an assortment of the brand’s signature bags that appear in muted, yet uniquely forward-facing designs. The offering spans large and small designs including the Avon and Nile backpacks alongside accessories like the RingO and LetGo keychains.<\/p>\n
Also appearing in the campaign is a collaboration with Tokyo-based designer Kosuke of Jian Ye. By using the streets of Daikanyama, the FW23 campaign comes alive through natural and manmade components \u2013 illustrating that the pieces can live anywhere.<\/p>\n
Take a look at the new FW23 campaign in the gallery above. c\u00f4te&ciel’s lineup of FW23 pieces is available now in-store and online.\u00a0<\/p>\n