UC Berkeley<\/b> has announced that it will launch a new course, called “Artistry and Entrepreneurship: Taylor’s Version,” through its Haas School of Business<\/b> in 2024.<\/p>\n
The course’s syllabus will reportedly require students to “fall down a rabbit hole of what has led to Taylor Swift<\/b>‘s prolific success as a songwriter, businesswoman, and creative influence.” <\/p>\n
“Through lyricism, branding, and craft, we’ll explore how art and authenticity create enduring value and a viable enterprise,” the syllabus continues, according to KRON4<\/I>. “We’ll analyze performance and interview clips, discuss media portrayal and perceptions, and develop working definitions of Swift’s role in society\u2014and yours. We’ll put her under scrutiny, but handle it beautifully.”<\/p>\n
The course will be handled by Sofia Lendahl<\/b> and Crystal Haryanto<\/b>. Haryanto is a UC Berkeley Alumni Scholar Leadership Award recipient who graduated in the spring. <\/p>\n
“At her day job, she’s an analyst at an economic consulting firm. In her midnights, she’s Taylor Swift’s altar ego,” her biography states. Her favorite Swift album is Speak Now<\/I>, while evermore<\/I> is the favorite of Lendahl.<\/p>\n
In 2022, New York University<\/b> launched a class studying Swift’s entrepreneurship, songwriting influences and relationship to the media at the Clive Davis Institute<\/b>. Swift, who was conferred an honorary doctorate degree at the university later that year, delivered a speech to the graduates.<\/p>\n
Since then, Swift syllabi has been rolled out at the University of Texas<\/b>, Arizona State University<\/b> and Stanford University<\/b>.<\/p>\n
(Photo: Beth Garrabrant) <\/p>\n