John Lewis shoppers have been left fuming after discovering the Christmas jumper from their ad doesn't light up or play music in real life.
Titled 'Unexpected Guest', the festive campaign dropped on Thursday 4 November and sees an alien named Skye crash-land onto earth and into the woods at the height of the Christmas period before she is greeted by a 14 year old boy named Nathan.
The two-minute ad reminds viewers of experiencing Christmas for the first time after 2020 saw families isolated with lockdown restrictions.
In heartwarming scenes, Skye is introduced by Nathan to the novelties of Christmas including eating mince pies, decorating the tree with baubles and lights before she is somewhat confused by the concept of wearing garish festive jumpers.
Nathan dons a black jumper with green sleeves that has a Christmas tree on the front that is decorated with lights and a star on top.
Fans rushed to buy the item from as little as £14, but many were left unimpressed after discovering that it doesn't actually light up or play Jingle Bells like the advert suggests.
Flocking to Twitter, one outraged person wrote: "The John Lewis jumper doesn’t actually light up like it does in the bl**dy advert! Been bl**dy mislead!!"
"Always love the advert. It’s exciting to watch them and start the build up. Shame the jumper doesn’t light up though," another said.
While a third added of the ad and jumper: "It’s boring. Also advertising a fun light up jumper but not selling it. Your adverts used to be brilliant, Even M&S food advert beats you this year."
The jumper is only available without the lights in the advert and is a nod to environmental sustainability.
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The retailer has said 10 per cent of profits from every jumper sale goes to the charities FareShare and Home-Start UK.
John Lewis customer director Claire Pointon said: “There is nothing more magical than discovering the joy of Christmas for the first time and enjoying your favourite festive moments with loved ones.
“After the last 18 months, we wanted our advert to really celebrate this as we look forward to a brighter future.
“We know our customers are excited for this festive season more than ever, as they reconnect with family and friends.
"Through the story of Skye and Nathan we celebrate friendship and are reminded of the joy of experiencing Christmas for the first time.”
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