LOVE Island legend Megan Barton-Hanson has revealed the reason contestants shy away from having sex in the villa.
Recent series have rarely hit the raunchiness levels of earlier editions where contestants regularly romped in full view of the cameras.
As the show's popularity has grown, Megan believes more focus has been put on bedroom antics and it's stopping Islanders from going the whole way with their partners.
She told Closer magazine: "Sex is a healthy thing and if both people are consenting there should be no shame! It shouldn't be taboo.
"I hope in this season there's more sex, more talk about it and less shame! Straight after the show every question I was asked was 'Are you embarrassed about having sex on TV?' Why should I be embarrassed? The boys never got asked that question."
This year's winter series is certainly geared up for steamy action after the Hideaway received a revamp.
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In past series' the private room has been situated on site, so although the couples that spend the night in there alone, they have to be careful about the noise they make.
But in the stunning new South African compound there are no such issues.
The Retreat, as it's now known, and it is entirely separate to the main villa and is bigger than ever.
There's a vibrant pink and blue colour scheme with the instruction to "Get sexy" on the wall in neon light.
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But there's actually little else inside the room in the way of entertainment, so the bed is the best bet for having fun.
One new addition is a cupboard "stocked up with naughty things" which producers have dubbed "fun time".
Though the big camera hanging precariously above the headboard is a constant reminder that they are being watched and could lead to performance issues.
The luxury space has its very own plunge pool for Islanders to get some one-on-one time in style.
The sun-trap is said to be perfect for "extended amounts of time" thanks to the outdoor space.
Another new feature of the main villa is the Treehouse escape perfect for secret snogs.
While a little difficult to access, the Treehouse offers one-on-one space for Islanders to escape for some secret fun.
Host Maya Jama said: "If you're on a little secret date, this would be a great place to come and spy, I'd be spying on all the Islanders if I was up here."
"Or you could come up for a massive snog," she added.
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