Netflixis working hard to craft original content that will hold the attention of subscribersnow that several of its most popular series will be housed on competing platforms.The original streaming service provider has several new series slated forJanuary 2020 alone. Girl/Haji and Medical Police were bothreleased on Jan. 10, and Ragnarok and Luna Nera are both slatedfor late January releases. Most subscribers are excited to see new content, butthere is one series that is creating significant controversy – The Goop Lab.So, is the advertisement of GwenythPaltrow’s lifestyle brand in the form of a six-part series a genuinely questionabledecision, and why is everyone so angry about it?
Was The Goop Lab a bad move by Netflix?
Netflix is, technically, in a fightfor its life. The streaming giant, who was the only name in the game for years,is quickly gaining competitors. NBCis launching Peacock, with its tiered pricing model, in July 2020. HBOMax will release its much-anticipated platform in May 2020, and Disney andApple have both shown up to the streaming game with robust libraries. Craftingmust-see original content looks to be Netflix’s strategy moving forward, buttheir decision to produce The Goop Lab may be a troubling misstep,and there are legions of Netflix subscribers who are downright angry about it.
Could the decision to air TheGoop Lab bring down Netflix? Absolutely not. The streaming giant won’t be whollydismantled because of one show, but the decision has angered plenty ofsubscribers who, in many ways, are already on the fence about the platform. Thetrouble for Netflix started before they even released a trailer for the controversialseries. According to TheVerge, Netflix suffered a massive loss of subscribers back in July 2019,and likely will experience further dips now that several new streamingproviders have moved into the space. The Goop Lab is just a trulyunfortunate addition to the platform’s catalog, cataclysmic it is not.
What is The Goop Lab about?
The premise of TheGoop Lab is pretty simple and straight forward. Throughout severalepisodes, cameras will take a closer look at the natural health company, Goop,run by Gwenyth Paltrow. The show promises to go into everything from energyhealing to the use of psychedelic drugs, exorcisms, cold therapy and sexuality,according to the show’s trailer. While Paltrow might be enjoying a second lifeas a health guru when all is said and done, Paltrow is a businesswoman, and thebusiness of Goop is working for her.
Vox notes that the outrage that Goop and TheGoop Lab have created has actually been good for the Shallow Halactress’s business. In fact, the publication suggests it would be better justto ignore Goop¸ after all, the show appears to be a six-part infomercial forPaltow’s products, albeit a slightly watered-down version. It seems, at leastfrom the trailer, that the vast majority of wacky claims have been omitted orat least brought under control to make the series palatable to the masses.
Why is everyone so angry?
The official release date of TheGoop Lab is still several days away. While Netflix will release the serieson Jan. 24, those who have seen the trailer, and screened episodes in advanceare absolutely livid over the streaming giant’s decision to support the endeavors.The complaints are plentiful, ranging from benign concerns, like the entireseries being an extended infomercial for Paltrow’s lifestyle brand, Goop, tomore serious concerns about the show’s attempt to legitimatize pseudosciencethat may actually be detrimental to the health and well-being of those who buyinto it.
Critics aren’t just angry about TheGoop Lab, they are mad about Goop, in general. Not only does the luxurybrand utilize health as a commodity, but it offers it only to thewealthiest of consumers. The website offers everything from $27 vampirerepellent to $400 vibrators, to $100 moisturizer. Not every product is trulyout there, but it’s all pretty expensive. The trouble with Goop, as a lifestylebrand, is its reliance on pseudoscience and the danger in selling medicalclaims to a generation of people desperate for something to latch onto.
The Netflix series, some experts areconcerned, could further propagate pseudoscience that, in the long run, maybedetrimental to one’s well being. Goop has already settled one lawsuit stemmingfrom a bogus medical claim. The company alleged their Jade eggs could balancehormones and make it easier to hold one’s urine. There is absolutely no scienceto back up the claim. Paltrow and her company were also lambasted for recommendingvaginal steaming. A 62-year-old woman attempted the practice and ended up withsecond-degree burns, reports TheIndependent.
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