UglyChristmasSweater.com co-founders Fred Hajjar and Mark Hajjar on the company’s growth and expanding designs and licenses.
Whether online or in stores, the ugly holiday sweater season is in full swing, with businesses and brands capitalizing on the multimillion-dollar “ugly sweater” trend.
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Online, Poshmark’s Christmas sweater listings have skyrocketed so far this year compared to last, the resale site's founder and CEO, Manish Chandra told FOX Business.
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From Oct. 1 to Dec. 10, 2019, “listings of Christmas sweaters increased 44 [percent] compared to last holiday season [during the same period], further proving that the trend is here to stay,” said Chandra, in an emailed statement.
Meanwhile, “Shark Tank” success Tipsy Elves sold more than 5,000 sweaters, from 2018 to when the brand was created in 2012, Business Insider reported. After appearing on the hit show and partnering with "shark" Robert Herjavec, the company has grown to bring in more than $70 million in sales between 2012 and last year, according to the report.