Beauty fans on TikTok are going wild over a super affordable powder, which they’re saying rivals Charlotte Tilbury’s Airbrush Flawless Finish Powder.
The high-end original retails at £35 here, and is renowned for its blurring, skin-smoothing effects. However, NYX Professional Makeup’s Can’t Stop Won’t Stop Mattifying Powder, £7.70 here, has been hailed on TikTok as an “amazing dupe” for the luxury version.
It all started when beauty influencer Alisha Jiwani filmed herself applying the bargain product to her under-eye area, causing her skin to look instantly smoother and flawless.
“Watch this powder make my pores literally disappear,” she captions the clip.
The video has amassed over 400K likes so far, with fans flocking to the comment section to praise the bargain buy.
“It’s my fav powder, I’m already hitting pan,” one person writes, whilst another comments; “I love this. Makes my pores invisible. It’s amazing.”
The post has since gained a lot of attention from beauty fans on the app, including a user named Rocio Soria, who felt inspired to test out the price-friendly powder against Charlotte Tilbury’s best-selling version.
In a short clip shared with her 1.2 million followers, Rocio is seen applying NYX’s version to one side of her face, and the high-end product on the other side, before revealing the results.
“Check out my pores – there are none,” the user says, pointing to the side where she applied NYX’s powder.
“Okay, I love you Charlotte, but this eight dollar ‘Can’t Stop Won’t Stop’ is an amazing dupe,” she adds.
Fans in the comment section appear equally impressed with the powder’s smoothing effects, with some claiming they even prefer the cheaper version to Charlotte Tilbury’s.
“I honestly think the NYX looks better. It’s more matte,” one person writes, while another says “I actually like the NYX one way more and I’m someone who prefers high-end brands”.
The TikToker also points out that the budget-friendly version continued to look “flawless” after a few hours of wear, telling fans “I noticed less creasing with the NYX one.”
NYX’s popular powder is certainly making the rounds on TikTok, but if you’re looking to shop around, we’ve rounded up our other five star favourites that are bound to get your skin looking super smooth…
This makeup must-have blurs pore, blocks shine and delivers a mattified finish that stays waterproof for 11 hours. Cry, sweat, get rained on, this bad boy won’t budge. The formula is also completely translucent, so it works on a wide range of skin tones.
This bargain powder offers luxury results and is a favourite of Geordie Shore’s Holly Hagan, who recently revealed she uses it to banish shine after the gym. Expect an airbrushed finish with no unwanted flashbacks in photos.
Fenty Beauty Pro Filt'r Mini Instant Retouch Setting Powder,buy it here for £17
Shoppers on Boots’ website have been raving about this lightweight setting powder from Rihanna’s makeup brand Fenty Beauty, with one person hailing it the “perfect powder”, whilst another claims it doesn't settle in fine lines and wrinkles. This mini is perfect for touching up throughout the day.
If it’s a natural matte finish you’re looking for, this powder from MAC is the one for you. The powder sinks into skin without drying out the complexion, instantly evening out the appearance of skin tone and getting rid of shine.
This best-selling powder was a staple in our teenage years, (along with blue eyeshadow and foundation lips – eek), and it’s not going anywhere soon. Rimmel’s iconic setting powder keeps makeup in place from day to night and produces a flawless and smooth base.
With a smooth velvet-matte finish and medium coverage, Illamasqua’s ultra-fine formula sets makeup without sinking into creases. It also blurs imperfections and blends in easily and can be chucked in your handbag for any on-the-go oil control.
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