The biggest beauty trends of 2021, according to experts

The 2021 hair and beauty trends YOU need to know – from ‘bold’ Eighties makeup to the rise of ‘Babytox’ for a smoother complexion

  • Hair and beauty experts from across the UK shared their predictions for 2021 
  • Hollie Ellis of Bobbi Brown reveals the smokey eye will once again be popular
  • Experts are expecting a rise in the number of facial sculpting plastic surgeries 

Beauty, hair and skincare experts have revealed the trends you need to know for 2021.  

Face-shaping cosmetic surgery trends from the US are set to become popular across the UK as people seek to make their jawlines more defined after spending time looking at themselves on video calls, according to The British Association of Aesthetic Plastic Surgeons.

Meanwhile, with face masks restricting make-up experimentation, Hollie Ellis, a PRO makeup artist with Bobbi Brown, predicts the return of bold smokey eyes that dominated Eighties. 

Here, FEMAIL rounds up a selection of the biggest trends… 

MAKEUP: THE RETURN OF A BOLD EIGHTIES AESTHETIC 

Hollie Ellis of Bobbi Brown, revealed bold make-up looks (pictured) that were popular in the Eighties are likely to make a return 

Hollie Ellis, a PRO Artist for Bobbi Brown with over 14,000 Instagram followers, revealed make-up trends that were popular in the Eighties are likely to return next year, including bold lip colours and smokey eyes.

She said: ‘For Spring/Summer, bright colours is the trend we will be seeing for sure. Whether it’s a focus on the eyes or the lips, bold or a soft stain, it’s a look for not only the catwalk but to stand out in a crowd. 

‘Bold lips stand out more if you apply a lip pencil to give it that crisp, clean effect. Outline and fill in your lips to work as a primer for your lipstick. Go in with your bold lipstick for that statement look. I’d recommend the Lip Pencils and the Luxe Matte Lip Colours for a bold lip that will keep perfected.

Cosmetic surgery: Jaw shaping and eye lifts 

Caroline Payne, of the British Association of Aesthetic Plastic Surgeons, predicted a rise in facial sculpting and contouring of jawlines and chins in a bid for a more flattering video call look. 

‘The lighting on video calls is often very unflattering’, she said. ‘This is making people unnecessarily concerned about their appearance. Many have become focused on the lower face and are worried about this area, when they do not realise that often it is just a case of, the camera angle, shadows and bad lighting.’

Caroline Payne added that she expects to see upper eyelid lifts increasingly popular throughout 2021. ‘Upper eyelid surgery can produce very good results and has long-lasting results and low downtime as well as being one of the more affordable surgical procedures,’ she added.

BAAPS has also seen a rise in demand for non-invasive skin tightening, breast reductions and smaller implants, inspired not only by the wellness and fitness trends but also by new fashion trends for tailored suits emerging from the US. 

‘I have not seen a drop-in demand for implants but there has definitely been a swing towards smaller implants. Many women now say, ‘I don’t want to double bra when I exercise,’ said Caroline.

 

‘The smokey eyes are back and this look is set to be big in 2021. Kohl liner smokey eyes are a makeup classic that will never go out of fashion. It is effortless, chic and sophisticated. Why do we love this trend? Because we can most certainly do at home and in good timing too.’ 

ANTI-AGEING: LED THERAPY AND FOOD FOR THE SKIN 

Jennifer Rock who is a dermal facialist and founder of Skingredients, explained at home treatments are likely to remain popular throughout next year.

She said: ‘LED (light emitting diode) therapy is becoming an incredibly popular treatment in salons and clinics, as it can target redness, acne and ageing without a need for physical touch or a potential for skin irritation. It is on the up and up in multi-modality treatments, meaning treatments that blend multiple therapies such as a peel plus LED, or mesotherapy and LED. 

‘LED is highly effective and it is becoming more commonplace to see at-home LED devices – however, buyer beware! At-home LED devices cannot deliver the same results as in-clinic LED. These devices are simply not as powerful. With this in mind, if you are looking for something that may assist with spots, perhaps an LED device could be for you as a secondary line of defence.’ 

Jennifer revealed wellness and nutrition is also likely to become a key factor across the beauty industry.

‘Adaptogens, if you have not heard of them, are herbs that can assist in our body’s stress responses when eaten, and I think we will see more and more in skincare. Some examples include ginseng, tulsi (holy basil) and ashwagandha. They have topical benefits too: ginseng has antioxidant properties and is believed to have anti-inflammatory effects, holy basil is said to have anti-inflammatory and antimicrobial effects, and ashwagandha has antioxidant and antimicrobial properties and is also believed to brighten skin.’ 

HAIR: CURTAIN BANGS AND THE ‘CHOPPED OFF’ BOB

Celebrity stylist Nicky Clarke said: ‘The fringe trend never really goes away, and we’re constantly seeing different versions coming into fashion whether they’re brand new trends or reinvented looks. Side sweeping bangs have been popular lately but we’re now starting to see a blunter version coming through with ‘curtain bangs’, adding a new twist.

Celebrity stylist Nicky Clarke explained fringes are always popular but next year will see an increase in curtain bangs (pictured)

‘Curtain bangs are incredibly versatile, working on any length of hair, and allow the wearer to really take ownership of their look, pairing well with edgy rock chick looks or more pared back, off duty styles. Styling the rest of the hair in soft, beachy waves that aren’t too done allows the fringe to look strong and be the focal point of the look.

Cosmetic dentistry: Natural smiles aided by porcelain veneers

Aesthetic dentist and Founder of Bespoke Smile Dr Sam Jethwa predicts an  increase in clients who want a natural smile.

Dr Sam said: ‘As long as video calling exists, ‘zoom smile anxiety’ will continue. We don’t normally see ourselves speaking so this new awareness of how we look has meant that improving lower teeth has become a trend. Usually we focus on what is seen when we smile, but now what we see when we talk is just as important.

‘The “Hollywood” smile from the 90s has evolved into a smile that complements the natural features of the face. Natural does not mean yellow or crooked – it means perfectly balanced so it looks like it truly belongs to you. 

‘Super thin porcelain veneers can be contact lens thin and are more in demand than ever. When done well, veneers can look just like teeth, and produce an incredibly beautiful result with minimal or no touching of the natural teeth underneath – most people will choose this for 6, 8, or 10 upper teeth and whiten or straighten the lower teeth to give them a naturally perfect smile.’

‘The bob has had myriad interpretations over the years, and it’s no surprise that the “chopped off” blunt look is surging in popularity again for 2021. Whilst bobs can be adapted for a range of lengths, I feel this one works best when it clears the shoulders, giving more impact. 

‘The beauty of a bob is that it’s open to so many interpretations, from adding layers and texture to creating waves and movement. This style will be all about the bluntness, and works in a side or centre part, or with a blunt fringe.’

NAILS: LOW-MAINTENANCE MANIS 

Lynn Gray who is a nail expert for Natural Nail Care brand Mavala revealed the most popular nail colours for 2021 will be aqua, metallic, rainbow tint and au natural. 

‘The trends for 2021 are set to be better than ever, letting loose all the fun and colour than was hidden away in lockdown. 

‘For the most part, a lot of the upcoming nail designs are easily achievable, so if you found yourself enjoying doing your own nails at home, there is nothing to say you will need to return to your nail tech to stay on top of next year’s trends,’ Lynn said.

SKINCARE

Dr Bibi, of British Aesthetics, said: ‘I believe that 2021 will see growth in the popularity of ‘combined tweakments’. It will be the era of the cosmetic medicine consumer taking advantage of a multifaceted approach to facial and skin rejuvenation, using their doctor’s input to incorporate medical grade skincare into their daily routine and learning how to combine this with skin boosters, advanced medical facials and delicately tailored injectables to achieve subtle and natural results. Gone are the days of over-inflated lips and abnormal facial contours.’ 

Lesley Reynolds who is a beauty and aesthetics expert and co-founder of Harley Street Skin, added that the impact lockdown has had on skin will influence skincare regimes in 2021.

Lesley said: ‘Increased screen time, bad diet, stress, lack of fresh air, constant hand-washing and mask wearing took their toll on the nation’s skin, so treating the effects will be a major trend next year. It’s going to be about inner beauty. Skin quality will be the new buzzword with products and treatments that will foster good health, helping to improve skin conditions like rosacea and acne. 

‘Celluma – the latest and most powerful form of light therapy will be the one to watch. The treatment uses a face like mask that beams a combination of blue, red, and near-infrared light, which stimulates the circulation, firming the skin, and banishing any pimple-producing bacteria.’ 

BROWS: NATURAL FULLER BROWS

Leigh Blackwell who is the founder of The London Brow Company, said eyebrows (pictured) will be naturally defined throughout 2021

Leigh Blackwell who is the founder of The London Brow Company, predicts bushy brows and defined but natural brows will be popular throughout 2021.

He said: ‘Lockdown has given us a new beauty regime and this includes leaving our brows alone! In the beginning we all had no choice bring housebound and didn’t have to face anyone so we took this much enjoyed break away from make-up and incessant brow grooming. 

‘What happened? We found Brow Liberation! Having naturally messy untamed brows grew on us, literally. We found the much needed freedom of leaving all the little stray brow hairs alone to become nice and long and strong. Going back to natural skin care, no make-up and bushy brows was one of the great things to come out of lockdown. 

‘Now we feel a lot more confident showing off the natural fuller brow and not panicking when a single hair is misplaced. It’s okay not to pluck them, it’s okay if they are not in a perfect line and its okay to feel happy wearing them just as they are. Putting away the brow liner and tweezers is the new lockdown brow liberation. ‘ 

SUPPLEMENTS

The resident facialist at the Dorchester, Adeela Crown predicts an increase in beauty lovers supporting their regime with supplements to boost their health.

‘Beauty consumers are beginning to recognize the relationship between their diet and skin. This increased awareness has made ingestible collagen the hero ingredient of the moment. Collagen and its derivatives have become such a mainstay in our daily topical skincare products like collagen creams, serums and sheet masks. 

‘Now thanks to its skin repair and restructuring beauty powers, brands like LQCollagen have marine collagen in hydrolysed form (broken down molecule for easy absorption) available in functional daily dose shots and powder supplements to provide noticeable results in as little as 30 days when consumed daily.

‘Ingestible collagen is bio-identical, meaning our bodies recognize it as its own, as it is already naturally found inside our dermis. Therefore increasing collagen intake for several months can improve skin elasticity, (i.e., wrinkles and roughness) as well as signs of ageing.

‘The wrinkle reducing effects of collagen supplements have been attributed to their ability to stimulate your body to mimic its own collagen production. Additionally, taking collagen supplements may promote the production of other proteins that help structure your skin, including elastin and fibrillin, which give the skin its bounce and elasticity.

‘My mantra is that ‘prevention is smarter than a cure’ – so start adding collagen supplements to your skincare routine early – ideally from your early- mid 20s – and your skin will thank you in your 30s, 40s and beyond!’

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