Stacey Solomon ‘out-earns best friend Mrs Hinch’ in list of highest paid crafting influencers

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Stacey Solomon should be the one getting the drinks in at her next meet-up with Mrs Hinch, real name Sophie Hinchliffe, as according to new stats she’s out-earning her best friend on social media.

Although the pair are both famed for preferring a fizzy drink over an alcoholic beverage, so it should be a pretty cheap round!

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Diys.com have found that Stacey Solomon is the leading craft influencer, with an estimated average earning of £11,814 per Instagram post.

While Sophie, 30, comes in at second place with a not too shabby earning potential of £11,768, on her popular social media page, which invented the term ‘Hinching’.

Both women inspire their followers with hauls at discount stores such as Home Bargains and their inventive ways to make something at home, inspiring others to also get their creative juices flowing in crafty endeavours.

During lockdown Sophie had her "Hinchers" picking up wooden sticks and transforming them into wall art with the help of some super glue.

While Stacey, 31, impresses her fans with her children’s snacks that are made to resemble animals and turning household items into decoration, such as old lightbulbs into vases for fake flowers.

It’s no surprise they’ve become so popular and become so close with their shared interest, which also includes cleaning and writing books.

The women now often join forces for playdates with Sophie bringing son Ronnie, one, and husband Jamie Hinchcliffe around for playdates with Stacey’s own son Rex, also one and Joe Swash.

The rest of the top ten were:

3. @CraftingEek – £5,162

4. @AbeautifulMess – £2,105

5. @OhJoy – £1,388

6. @StudioDIY – £1,275

7. @SugarandCloth – £880

8. @TheDIYDay – £745

9. @HouseLarsBuilt – £623

10. @ISpyDIY – £581

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