The John Lewis Christmas advert 2021 is here and it's super magical.
Titled 'Unexpected Guest', the festive campaign sees an alien named Skye crash-land onto earth and into the woods at the height of the Christmas period before she is greeted by a 14 year old boy named Nathan.
And it has got us thinking about past John Lewis ads, from Edgar the dragon to 'The Long Wait' that saw an adorable little boy waiting for Santa.
In very sweet scenes, the John Lewis 2011 ad expertly tricked viewers into thinking the boy was impatiently waiting to open all of his Christmas presents, when actually he was waiting to give gifts to his family.
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We simply can't believe how long it has been since the ad hit screens, and it seems the actor in it has risen to fame since, but do you recognise him?
The little boy has carved out a successful acting career and he has gone on to star in films and TV shows.
His name is Lewis McGowan and he's now 15 years old.
Notable film roles for Lewis include starring alongside Orlando Bloom in Pirates of the Caribbean: Dead Men Tell No Tales.
You might recognise the star in his role as Henry Turner in the hit film – the son of Orlando'a character, Will Turner.
Lewis also starred in Doctor Who in 2017, The Alienist in 2018 and In The Fall as Callum in 2018 too.
You might also recognise the star from his part played in Rillington Place in 2016.
The star was chosen from 250 other children to star in the John Lewis advert.
He said at the time: "I had great fun but it was hard work."
The John Lewis Christmas ad this year has caused much divide in viewers after some were left unimpressed while others cried upon watching it.
"John Lewis lost their touch with the Christmas advert quite a few years ago," one person wrote on Twitter.
Another said: "Just watched the @JohnLewisRetail new Christmas ad. Simply it's how to ruin a classic 80s song and make you feel sad and depressed in 2 minutes. Not impressed, not uplifting. No Christmas feel good factor. #johnlewisadvert".
A third added: "Sorry, won't be buying anything from you guys this Christmas, you want woke," while a fourth chimed: "Dystopian woke nonsense – yeah must be @JohnLewisRetail".
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