John Lewis fans 'in tears' over tear-jerking Christmas advert

JOHN Lewis fans are raving about the retailer's tear-jerking Christmas advert, saying it has brought them to tears.

The John Lewis Christmas advert was unveiled today and is already set to go down as one the most popular ads ever.

Users have taken to social media to praise the advert.

One Twitter user said: "Ahhh the John Lewis Christmas ad is lovely, all about wonder, magic and being young, as the best Christmas' were."

Another added: "A sweet message with a little humour thrown in, just how a Christmas ad should be."

The adorable advert shows a young boy helping an alien to enjoy her first Christmas, and it's packed with the winning combo of laugh-out-loud moments and tear-jerking sentiment.

An instant hit, John Lewis even sold out of its Christmas jumpers just an hour after it launched the ad.

We've tracked down where you can still buy the advert merchandise.

John Lewis's Christmas advert has been a key date in the calendar for festive fans since 2007.

The brand's iconic ads have become synonymous with the Christmas countdown.

🔵 Read our John Lewis advert blog for the latest news and updates

As well as wanting to know when the advert will launch, fans are always keen to find out who will sing the soundtrack.

John Lewis says it wanted to spread joy, as so many of us couldn’t celebrate Christmas in the traditional way last year or share it with loved ones as we would have liked.

The retailer certainly seems to have hit the spot.

One fan tweeted: "No me crying 50 seconds into the new John Lewis Christmas ad. Easily my favourite one so far."

Another said: "John Lewis Christmas ad has me crying in the middle of the street on a Thursday morning."

On Facebook, fan were also in tears. One user commented: "Just watched it and yes as always I cried. It’s a lovely advert and it’s also one of my favourite songs."

Another added: "So sweet and lovely, perfect after what everyone has gone through."

Of course, you can't please everyone and some people have criticised the advert.

One Facebook user said it was the "worst ad yet" while another said it was too "far fetched".

Another person commented: "Another year passes where I'm left disappointed. My favourite will always be 2011."

Some people have slammed the retailer for "ripping off" the classic film ET.

One disappointed customer tweeted: "John Lewis does ET."

Another joked: "I’m getting ET vibes here, they could have been a bit more original with the story line and look at the carbon footprint from that spaceship."

Each year, we even round up the best Christmas ads out there – and the competition is always tough.

Boots' Christmas advert came out today and is all about making it the best one ever, and M&S has launched an ad starring Percy Pig.

 

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