For the past three years, Tyler, the Creator has been strategically plotting the expansion of his GOLF le FLEUR* brand. He recently hosted a special pop-up experience for his closest family and friends to debut his newest range of apparel, accessories and more, and he’s now officially announced the first fruit of his labor: FRENCH WALTZ fragrance.
This newest scent creates a happy marriage between sweet and floral elements. It amalgamates the aroma of damp jasmine petals with notes of mandarin, lychee, nashi pear, magnolia and sandalwood to create a rose-musk effect. Per the GOLF le FLEUR* Instagram, FRENCH WALTZ is designed to channel the the vibe of “dozing off in the garden, using the sun as a towel to dry off the leftover beads of lake water.” This exact phrase is printed onto the back end of the packaging, while the front is adorned with GLF branding, the fragrance’s moniker and the silhouette of someone jumping off an oceanside cliff to nod to its campaign video. Additionally, the Call Me If You Get Lost artist’s newest skincare concoction is housed within a transparent bottle that is closed off by a minty green and flower-shaped top.
FRENCH WALTZ will come in three sizes including 100ml, 50ml and 10ml and will be dropping via the GOLF le FLEUR* website on December 13 at 11am EDT. The 100mL will retail for $200 USD while the 50mL will run you $150 USD and the 10mL will cost $40 USD..
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In case you missed it, Tyler, the Creator recently revealed his top six Jay-Z songs.
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