notwoways' "apricity" Pays Homage to Where Everything Started

notwoways continues its meteoric rise to cult stardom with its next release, the “apricity.” Taking form on its more daring A-R-W silhouette, which was previously released in “afterdark” back in July, the “apricity” pair is one for both newcomers and life-long fans of Callum McGinley and Rockwell Princely‘s London-based brand as it’s an ode to where it all started.

Keen eyes will notice the familiarness to notwoways’ “exuberance,” the sneaker that started it all. A white knitted base, intersected with the A-R-W’s transparent mesh section in the mid panels, meets a black rib-knit collar, a bold orange heel tab at the rear, and an icy blue outsole, just like the colorway on the “exuberance.”

For the brand, it’s a way that it can maintain its following while continuing to elevate its aesthetic. The original release is now one of the brand’s most sought-after pairs and can fetch three times the retail price on the resale market, so with the A-R-W-, customers are offered the chance to have something familiar, quintessentially NTW, but new at the same time.

As for the sneaker itself, finishing touches include chunky rope laces, panel cut-outs on areas such as the toe box, and branding on the tongue. “apricity” will be notwoways’ biggest drop to date, “marking a momentary departure from the brand’s previous limited-drop releases.”

Promising higher production numbers, the brand hopes this will give its fans around the world a chance to cop the sneaker as it goes on sale tomorrow, December 7, exclusively on the notwoways website at 6 p.m. GMT (or 1 p.m. EST). It will cost £120 GBP (approximately $160 USD) and is available in sizes UK 3-13.

In case you missed it, check out this week’s issue of Sole Mates.
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