Nike Rise Expands to Seoul With High-Tech Shopping Experience

Following Nike’s first Rise retail concept store in Guangzhou last summer, the footwear giant has expanded the digital-infused experience to Seoul.

Aimed at creating immersive retail experiences with the city’s identity, Rise has been designed as a 24,000 square foot store – dropping weekly sport-minded activations, in-store workshops and events. In addition to the features from China, Sport Pulse, a digital platform, is supported by