JJJJound is known for launching many different types of products from cozy apparel to wine openers to $2,500 USD MTN Bikes, but one can definitely make the argument that its footwear collaborations are what capture the most attention. The Montereal-based imprint has aligned with a handful of brands, but its team-ups with New Balance have a tendency to create a ton of noise. So far, both parties have worked on four iterations, but it looks as though a fifth is on the way as we now have an early look at the JJJJound x New Balance 990v3 in green.
This isn’t the first time that they have worked on this silhouette as a brown colorway — which released in 2018 and now sits at over $3K on the resell market — kicked off its partnership. Like its inaugural offering, this forthcoming variation is made of mesh and buttery suede uppers, most of which are coated in a lighter shade of green. The “N” logos on the sides are drenched in a solid black hue while notes of silver pop out on the tongues, 990 branding and the heels. Small doses of cream also get ushered in through the laces and rear molds on the midsoles.
Early reports have these dropping sometime in 2022.
In case you missed it, Todd Snyder just unveiled its newest New Balance 992 collaboration.
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