Private equity is backing big e-commerce deals

Good morning and welcome to Insider Advertising for February 18. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

  • Private equity’s e-commerce money.
  • Where ad agencies are hiring.
  • FuboTV’s future.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

Providence Strategic Growth

10 private equity firms like Blackstone and KKR that are pouring billions into e-commerce companies

  • Private equity firms have poured money into e-commerce deals, lured by the potential for big exits and recurring revenue.
  • I looked at 10 private equity firms that are investing in the space.
  • Notable deals include Blackstone’s real estate buys and Rockbridge Growth Equity’s acquisition of Quartile Digital.

Read the story.

Advertising agencies including Ogilvy and Leo Burnett that are hiring right now for six-figure jobs

  • Lindsay Rittenhouse reports that the biggest ad agencies are hiring, despite the big hit that all of the holding companies took from the pandemic.
  • Healthcare remains a hot area, with Omnicom Health Group listing almost 600 open roles on Glassdoor.
  • Other areas for job opportunities include media, strategy, and data and analytics.

Read the story.

The fuboTV logo is hung from the New York Stock Exchange on the day of its IPO in the Manhattan borough of New York City, New York, U.S., October 8, 2020.Reuters/Carlo Allegri

FuboTV is such a divisive media stock that some experts said it could be the next GameStop. Here’s what insiders, bulls, and bears think the future holds.

  • FuboTV is a divisive media stock that experts briefly thought could be the next GameStop.
  • Ashley Rodriguez broke down the primary bull and the bear cases along with the views of former employees.
  • Bulls believe that management can make the pay-TV model work while bears argue the pay-TV business faces too many challenges.

Read the story.

More stories we’re reading:

  • A new talent management firm plans to help influencers grow by expanding into areas like TV and consumer products (Business Insider)
  • Facebook is banning Australian users from sharing news after the country proposed a law forcing tech companies to pay news outlets (Business Insider)
  • Conservative talk-radio host Rush Limbaugh has died at age 70 (Business Insider)
  • McDonald’s is releasing its new chicken sandwich like a hot sneaker drop, with a limited edition hoodie and vinyl (Business Insider)
  • Google has bowed to pressure and will make ‘significant’ payments to Rupert Murdoch’s News Corp (Business Insider)
  • iHeartMedia to acquire Triton Digital from Scripps (Wall Street Journal)
  • How Cameo generated $100 million last year from celebrity shout-out videos (Variety)

Thanks for reading and see you on tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

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