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TheWrap studied 30 popular TV media personalities according to their Q Scores, an industry-used measurement of a celebrity or a brand’s likability based on marketing surveys of 25- to 54-year-olds. We also included a Familiarity score for each, which indicates how well-known someone is to survey-takers.
It’s worth noting that the Positive Q Score for any celebrity with a Familiarity score less than 20 should be considered unstable. And some media stars like Fox News’ Laura Ingraham and CNN’s Don Lemon have not yet been included in surveys.
TheWrap
Rank: 1
Personality: David Muir, anchor of “ABC World News Tonight”
Positive Q Score: 25
Familiarity: 25
ABC News
Rank: 2 (tie)
Personality: Chris Wallace, host of Fox News Channel’s “Fox News Sunday ”
Positive Q Score: 21
Familiarity: 31
Rank: 2 (tie)
Personality: Lara Spencer, co-anchor of ABC’s “Good Morning America”
Positive Q Score: 21
Familiarity: 20
ABC News
Rank: 2 (tie)
Personality: Jeff Glor, anchor of CBS’ “CBS Evening News”
Positive Q Score: 21
Familiarity: 10
Getty
Rank: 5
Personality: John Dickerson, co-host of CBS’ “CBS This Morning”
Positive Q Score: 20
Familiarity: 10
Getty
Rank: 6
Personality: Ginger Zee, weathercaster on “GMA,” chief meteorologist for ABC News
Positive Q Score: 19
Familiarity: 19
GMA
Rank: 7 (tie)
Personality: Michael Strahan, co-host of “GMA,” former NFL player
Positive Q Score: 18
Familiarity: 45
Spike
Rank: 7 (tie)
Personality: Lester Holt, anchor of NBC’s “NBC Nightly News”
Positive Q Score: 18
Familiarity: 41
Getty
Rank: 9 (tie)
Personality: Tucker Carlson, host of Fox News Channel’s “Tucker Carlson Tonight”
Positive Q Score: 17
Familiarity: 23
Fox News
Rank: 9 (tie)
Personality: Amy Robach, news anchor on ABC’s “GMA”
Positive Q Score: 17
Familiarity: 14
ABC News
Rank: 11
Personality: Anderson Cooper, host of CNN’s “AC 360”
Positive Q Score: 15
Familiarity: 64
Getty
Rank: 11 (tie)
Personality: Hoda Kotb, co-host of NBC’s “Today” show
Positive Q Score: 15
Familiarity: 35
Getty
Rank: 11 (tie)
Personality: Chuck Todd, Moderator on NBC’s “Meet the Press”
Positive Q Score: 15 (Summer 2017)
Familiarity: 20
NBC
Rank: 11 (tie)
Personality: Willie Geist, co-anchor of MSNBC’s “Morning Joe” and anchor of “Sunday Today with Willie Geist”
Positive Q Score: 15
Familiarity: 16
NBC
Rank: 15 (tie)
Personality: Al Roker, weathercaster/co-host on NBC’s “Today”
Positive Q Score: 14
Familiarity: 54
Getty
Rank: 15 (tie)
Personality: Gayle King, co-host of CBS’ “CBS This Morning”
Positive Q Score: 14
Familiarity: 35
Getty
Rank: 15 (tie)
Personality: Robin Roberts, co-anchor of ABC’s “Good Morning America”
Positive Q Score: 14
Familiarity: 34
Photo by Scott Clarke / ESPN Images
Rank: 15 (tie)
Personality: Shepard Smith, Fox News Channel’s chief news anchor and managing editor of its breaking news division
Positive Q Score: 14
Familiarity: 21
YouTube
Rank: 15 (tie)
Personality: Christopher Cuomo, host/anchor of CNN’s “New Day”
Positive Q Score: 14
Familiarity: 15
CNN
Rank: 20 (tie)
Personality: Carson Daly, host of “Today” digital studio, “The Voice,” and “Last Call With Carson Daly”
Positive Q Score: 12
Familiarity: 58
Rank: 20 (tie)
Personality: Brian Williams, MSNBC anchor, former host of “NBC Nightly News”
Positive Q Score: 12
Familiarity: 38
NBC
Rank: 20 (tie)
Personality: Rachel Maddow, host of MSNBC’s “Rachel Maddow Show”
Positive Q Score: 12
Familiarity: 36
MSNBC
Rank: 20 (tie)
Personality: Savannah Guthrie, co-host of NBC’s “Today”
Positive Q Score: 12
Familiarity: 21
NBC
Rank: 24
Personality: George Stephanopoulos, chief anchor and chief political correspondent for ABC News, co-anchor of “GMA”
Positive Q Score: 11
Familiarity: 45
ABC
Rank: 25 (tie)
Personality: Sean Hannity, host of Fox News Channel’s “Hannity”
Positive Q Score: 10
Familiarity: 34
Fox News Channel
Rank: 25 (tie)
Personality: Nicolle Wallace, political analyst for MSNBC and NBC News, former co-host on “The View”
Positive Q Score: 10
Familiarity: 12
YouTube
Rank: 27 (tie)
Personality: Chris Matthews, host of MSNBC’s “Hardball”
Positive Q Score: 8 (Winter 2017)
Familiarity: 34
Rank: 27 (tie)
Personality: Joe Scarborough, co-host of MSNBC’s “Morning Joe”
Positive Q Score: 8
Familiarity: 20
MSNBC
Rank: 27 (tie)
Personality: Norah O’Donnell, co-host of “CBS This Morning”
Positive Q Score: 8
Familiarity: 13
CBS
Rank: 30
Personality: Megyn Kelly, host of “Megyn Kelly Today”
Positive Q Score: 6
Familiarity: 41
NBC
TheWrap studied and ranked the Q Scores for television’s most popular anchors and newscasters
TheWrap studied 30 popular TV media personalities according to their Q Scores, an industry-used measurement of a celebrity or a brand’s likability based on marketing surveys of 25- to 54-year-olds. We also included a Familiarity score for each, which indicates how well-known someone is to survey-takers.
It’s worth noting that the Positive Q Score for any celebrity with a Familiarity score less than 20 should be considered unstable. And some media stars like Fox News’ Laura Ingraham and CNN’s Don Lemon have not yet been included in surveys.
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